Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems.Į-Commerce Strategy: Text and Cases is divided into two parts.
Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals.
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce.